The Perish Trust

Owners Rod Hipskind and Kelly Ishikawa have curated their modern general store with a bent towards celebrating California heritage. They catalog their goods into three groups: Kitchen, Apothocary, and Lodge. And in this handsome shotgun space, the collection evokes a feeling akin to John and Louie Muir shopping for holiday favors.

728 Divisadero St, San Francisco, CA 94117
Western Addtion

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What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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