Four accomplished artisans share this woodsy Outer Sunset studio space, and each blend throwback techniques with a modern eye. Gorgeous walnut surf boards from Danny Hess; one-of-a-kind salvage-wood furnishings from Luke Bartels; Josh Duthie’s next-level affinity for the art of chair making, old and new; and Jeff Calham’s signature approach to sign painting and design.

3725 Noriega St, San Francisco, CA 94122
Outer Sunset

Woodshop Image
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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