We’re open! Join us for a reimagined Proper experience.

We’re dreaming of brighter days ahead, and we can’t wait to welcome you back to Proper. Our hotels just aren’t the same without our loyal guests.

Please note that this destination may have COVID-19 travel restrictions in place, including specific restrictions for lodging. Check any national, local and health advisories for destinations before you book.

As a thank you for finding your way back to us, we are offering up to 25% off when you book directly with us – and your reservation is changeable or fully refundable.

The safety, health, and happiness of our guests and colleagues is our top priority – and we have been working hard to establish new health and safety standards across all properties that will be strictly in place as we open our hotels. These include extensive cleaning and sanitizing measures, social distancing in all areas of the hotel, limited number of room reservations accepted each night, keyless guest room entry option, no-touch payment options, no-contact food ordering + delivery, and much more. All the details can be found here.

These safety measures also mean that some of our facilities, services, and amenities may differ from what’s listed online or be currently operating in a limited capacity. Please see our what’s open page for up to the moment information on what services and amenities are on-line.

You can also call or email us leading up to your stay for up-to-date details.

415.735.7777 or sfp.frontdesk@properhotel.com

We’re ready to welcome you back the Proper way.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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