RESERVE

San Francisco’s edge is a frontier that perpetually romances, pushing forward with raw progress and refined visions. Ginsberg Howled; we Tweet. CEOs are now your age. And love. Love is legal. If citizens didn’t band together, there’d be no activism or rebuilding after disaster. No Buffalo Soldiers. No Bohemian Club. No ballet companies or company cultures. Here, belonging is about believing in something. We believe San Francisco needs a proper place to stay.

Rooms

A sophisticated-cool mix of 131 original rooms in a variety of configurations are now sumptuous pieds-à-terre with maximized views.  One-bedroom suites offer their own truly spectacular vantage “point” inside and out, from hand-picked vintage pieces to views down the city’s main artery of Market Street to the Ferry Building.

Eat & Drink

Connected to the pulse of the neighborhood are three separate dining concepts on the ground floor—each with entrances and seating on Market Street—including the all-day lobby restaurant; a more intimate and upscale destination eatery; and a café. On the rooftop terrace, an indoor/outdoor bar and lounge doubles as a private event space, complete with fire pits and panoramic views of the city skyline.

Proper App

A next-level take on the mobile concierge, developed in partnership with KEYPR, the Proper App is a guest’s tool for accessing all of the services and amenities in Proper Hotels and Residences. Guests can can use their mobile device or the tablet in their room to order room service or arrange a private flight – and everything in between.

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • San Francisco
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE

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