RESERVE

Housed in a historic flatiron building in the heart of Mid-Market, San Francisco Proper is a fresh take on the quintessential urban hotel experience; a reimagining of the past, present, and future of the city through the integrated lens of timeless design, intuitive service, and attention to detail. The 131 beautifully designed rooms offer a range of private retreats layered between a lively collection of dining and public spaces. Taking its cue from a range of early Modernist, Cubist and Secessionist eras, the design of the hotel seamlessly joins the romantic warmth of the old world with the graphic vibrancy of the new. Deep colors, rich textures, and natural materials complement the patina of the original building.

RECODING SAN FRANCISCO

DETAILS OF THE CITY

So much more than a ferry to Alcatraz, San Francisco is not only a center for technology, biotech and finance, but it also wields a commanding influence on the world stage as an incubator of chefs and markets, political movements, and forward-thinking art and design.

CHECK BACK WITH US SOON TO EXPLORE OUR CITY GUIDE, DEVELOPED IN COLLABORATION WITH WILDSAM FIELD GUIDES

HISTORIC MID-MARKET

THE CITY’S NEWEST (OLD) CULTURAL CROSSROADS

Centrally located in the heart of the city, San Francisco Proper opens onto a lively crossroads where elite tech companies and tastemakers now inhabit once-blighted landmarks. Here, BART, Muni, trolley and bus stop just outside Proper’s front doors. In any direction, Civic Center, Davies Symphony Hall, War Memorial Opera House, Moscone Convention Center, SoMa, the Theatre District, Hayes Valley and Union Square shopping are all less than 10 minutes away by foot.

OUR LANDMARK FLATIRON

A SAN FRANCISCO ORIGINAL

Think of San Francisco Proper as a collage: undertaking the historic preservation of a unique flatiron building made by the triangle of McAllister, Market and Seventh Street, and layering in the modernist-flavor romance and eclectic found objects of Kelly Wearstler’s interior design.

INTERIOR DESIGN

KELLY WEARSTLER TAKES ON SAN FRANCISCO

Kelly Wearstler’s warm, romantic approach re-imagines the past alongside the present using deep colors, rich textures and natural materials that accentuate the building’s newly polished patina. A variety of influences and aesthetics are collaged into the accumulated history of the building. Their composition has a genuine feel and modern, residential flair: French and Italian pre-Modernism and Cubism; boldly patterned wallpaper; found vintage furniture; custom pieces in the manner of masters like Gio Ponti, Adolf Loos, Pierre Chareau, and Jean Royère; and commissioned artworks by emerging local talents.

COLLABORATIONS

IT TAKES A VILLAGE, AND THEN SOME

No city takes the term “community” more seriously than San Francisco. Our community of collaborators in San Francisco brings together like-minded individuals and local institutions including artists, activists and entrepreneurs as well as local brands, shops, galleries, tech companies, media and more. We’ve also invited some of our most proper friends from around the world to bring the best from their cities to our new home in San Francisco.

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • San Francisco
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE

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