RESERVE

Housed in a historic flatiron building in the heart of Mid-Market, San Francisco Proper is a fresh take on the quintessential urban hotel experience; a reimagining of the past, present, and future of the city through the integrated lens of timeless design, intuitive service, and attention to detail. The 131 beautifully designed rooms offer a range of private retreats layered between a lively collection of dining and public spaces. Taking its cue from a range of early Modernist, Cubist and Secessionist eras, the design of the hotel seamlessly joins the romantic warmth of the old world with the graphic vibrancy of the new. Deep colors, rich textures, and natural materials complement the patina of the original building.

At Your Service, What to Expect

About the Hotel

The city’s first new luxury boutique hotel in over a decade!

  • Historic 1909 Flatiron landmark building completely re-designed and updated with an early modernist take by tastemaker Kelly Wearstler
  • 131 guestrooms and suites
  • Centrally located in the heart of the city in the Mid-Market district – at the triangle of McAllister, Market and Seventh Street
  • One minute walk from a light rail stop and just five minutes to the San Francisco War Memorial & Performing Arts Center
  • Access the BART, Muni, trolley and bus stop just outside our front doors
  • Less than 10 minutes away you will easily find, Civic Center, Davies Symphony Hall, War Memorial Opera House, Moscone Convention Center, SoMa, the Theatre District, Hayes Valley and Union Square shopping
  • Bellino Luxury linens and Aesop bath amenities
  • Fully stocked curated mini bar
  • 3 restaurants & bars, cafe-market-wine bar
  • Private dining room
  • Indoor-outdoor rooftop deck-lounge-bar with majestic city views
  • 24 hour fitness center
  • Pet-friendly
  • Over 7,500 square feet of traditional and non-traditional meeting and event space
Rooms Include
  • Aireloom King Mattress
  • Bellino Italian Linens and Fluffy Down Comforters
  • Kelly Wearstler Designed Cotton Striped Blankets.
  • Hypoallergenic Pillows
  • White Oak Hardwood Flooring
  • Aesop Bath Amenities
  • Bellino Fine Linen Towels
  • Kelly Wearstler Designed Cotton Kimono Robes
  • Hairdryer
  • HDTV with Google
  • Chromecast
  • Vifa Wireless Speakers
  • KEYPR Tablet Technology to Customize your In-room Experience, Including Room Service, Daily e-Newspaper and Service Requests
  • In-Room Safe
  • Curated Minibar
Services Include
  • 24-Hour Front Desk, Concierge and Bell Staff
  • In Room Dining
  • Maid Service
  • Turndown Service (Available Upon Request)
  • Laundry & Dry Cleaning Available
  • Valet Parking
  • Business Services – Conference Room, Printing Capabilities and Power Adaptors Available
  • Cribs and Roll Away Beds Available
  • Connecting Rooms Available
Hotel Amenities
  • Charmaine’s, a Scenic Indoor-Outdoor Rooftop Bar-Lounge-Deck with Majestic City Views
  • Villon, a Sophisticated All-Day Destination Restaurant and Bar with a Private Dining Room
  • La Bande, a European Inspired Cafe-Market-Wine Bar
    Decadent Art Filled Lobby Ideal for Work, Lounging or Dining and Entertaining
  • Traditional and Non-Traditional Meeting Spaces
  • 24 Hour Fitness Center with Private Wellness Sessions (Available Upon Request)
  • Shinola Bikes for Loan
  • Smoke-Free Environment
  • Pet Friendly
RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • San Francisco
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE
Sign Up Close Button

Become a Partner

Select your dates
  • = Sold Out
  • = Min Stay
  • = Your Stay
Arrival
Departure
1 May
5 May
# of Adults
Have a special rate code?
Apply Code