“So Good, You Won't Want to Leave."

—Vanity Fair A-List

Housed in a meticulously reimagined flatiron building, San Francisco Proper adds unexpected luxury and exuberance to the heart of Mid-Market neighborhood. Layered with deep hues, rich textures and natural materials, the hotel collages a graphic vibrance with vintage design cues from early Modernist, Cubist and Secessionist eras. A sense of retreat for the 131 rooms and suites contrasts a lively collection of dining and public spaces—especially the unforgettable rooftop.

At Your Service, What to Expect


Our flagship and the city’s first new luxury boutique hotel in over a decade, named to the 2018 Conde Nast Hot List of best new hotels of the year, worldwide:

  • Historic 1909 flatiron landmark building, re-designed and updated by tastemaker Kelly Wearstler
  • 131 guestrooms and suites
  • Centrally located in the heart of the city in Mid-Market district – at the triangle of McAllister, Market and Seventh Streets
  • Just outside our doors: One minute walk to BART, MUNI Metro light rail, trolley and bus
  • Less than 10 minutes away you will find: Civic Center, Davies Symphony Hall, War Memorial Opera House, Moscone Convention Center, SoMa,  Orpheum and Golden Gate Theaters, Hayes Valley and Union Square shopping
  • Bellino Fine Linens,
  • Aesop bath amenities, and Vifa bluetooth speakers in every room
  • Fully stocked, curated minibars
  • 3 restaurants & bars, including La Bande cafe-market-wine bar
  • Cocktails masterminded by BV Hospitality
  • Gilda’s, our sumptuously appointed private dining room
  • Charmaine’s, our indoor-outdoor rooftop deck-lounge-bar with majestic city views
  • 24-hour fitness center
  • Shinola bicycles
  • More than 7,500 square feet of traditional and non-traditional meetings & event spaces
  • We welcome your furriest companions
Rooms Include
  • Aireloom King Mattress
  • Bellino Fine Italian Linens, towels, and fluffy down comforters
  • Kelly Wearstler designed blankets
  • Aesop bath amenities
  • Kelly Wearstler designed cotton kimono robes
  • Hypoallergenic pillows
  • HDTV with Google Chromecast
  • Vifa Wireless Speakers
  • Proper app technology to customize your in-room experience and requests
  • In-room Safe
  • Curated Minibar
  • Hairdryer
  • White Oak flooring
Amenities Include
  • Charmaine’s, an indoor-Outdoor rooftop bar, lounge, and deck with majestic city views
  • Villon, a sophisticated all-day destination restaurant and bar with Private dining room
  • La Bande, a fresh, European-inspired cafe-market and wine bar
  • Our artfully appointed Lobby ideal for work, lounging or dining and entertaining
  • Traditional and non-traditional Meeting Spaces
  • 24-hour fitness center, plus private wellness sessions*
  • Explore the city with one of our Shinola bicycles
  • We are smoke-free
    We love your four-legged friends

*Additional fees may apply

Services Include
  • 24-Hour Front Desk, Concierge and Bell Staff
  • In-Room dining
    Maid service
  • Turndown service*
  • Laundry & Dry cleaning*
  • Valet parking
  • Business services including Conference room, printing capabilities and power adaptors*
  • Cribs and rollaway beds*
  • Connecting rooms*

*Additional fees may apply

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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