RESERVE

No city takes the term “community” more seriously than San Francisco. Our community of collaborators in San Francisco brings together likeminded individuals and local institutions including artists, activists and entrepreneurs as well as local brands, shops, galleries, tech companies, media and more. We’ve also invited some of our most proper friends from around the world to bring the best from their cities to to our new home in San Francisco.

rooms list
Austin Downtown L.A. Hollywood San Francisco Santa Monica

Kelly Wearstler

INTERIOR DESIGN
Global design visionary Kelly Wearstler is highly sought-after for her distinctive and soulful approach to residential living. Her signature style juxtaposes raw and refined, celebrates color, and seamlessly blends diverse periods of furniture…

rooms list
San Francisco

Jason Franey

CULINARY DIRECTOR & EXECUTIVE CHEF
Jason Franey, Culinary Director and Executive Chef of San Francisco Proper, has built his impressive career by making his mark on storied restaurants around the country, including San Francisco’s Campton…

rooms list
San Francisco

BVHospitality

BAR PARTNERS
In 2016, Josh Harris and Morgan Schick founded BVHospitality. Their lengthy careers in the hospitality industry have included opening and developing beverage programs for several highly-regarded Bay Area restaurants. They are partners in…

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San Francisco

Taylor Bruce

SF PROPER X WILDSAM FIELD GUIDES
Taylor Bruce is the founder and editor of Wildsam Field Guides. Launched in 2012, Wildsam has published a dozen American guides that blend historical memoir, literary travelogue, and local…

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Hollywood San Francisco

Aesop

BATH AMENITIES
Aesop was established in Melbourne in 1987. Their objective has always been to formulate skin, hair and body care products of the finest quality; They investigate widely to source plant-based and laboratory-made ingredients,…

rooms list
San Francisco

Vifa

WIRELESS LOUDSPEAKERS
Each guest room at San Francisco Proper Hotel is outfitted with Vifa Helsinki wireless loudspeakers, handpicked by Kelly Wearstler.  Each high-end Vifa speaker is a celebration of authentic sound, premium materials and technology–all brought…

rooms list
Hollywood San Francisco

Public – Supply

NOTEBOOKS AND PENCILS
Public – Supply is a for-profit company that channels 25% of profits from every sale of an notebook or pencil box to a teacher in a high-need classroom who will use the…

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • San Francisco
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE

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