Brothers Jerad and Justin Morrison launched the SF favorite in 2009 with a couple Chemex pots, a used espresso machine, and a small coffee cart parked in in the SoMA district. Today, their beautiful roastery and flagship coffee bar welcomes 100s of devoted drinkers from 7am to 7pm. Find sibling Sightglass locations in the Mission, at SFMoMA, and at the Ferry Building Farmer’s Market.

270 7th St, San Francisco, CA 94103

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What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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