RESERVE

Our 131 rooms and suites are graciously tailored to fit the demands of modern city travel. Our most obsessive attention is to wellness, connective ease and cloud-like beds for a Proper night’s slumber. We layer in the thoughtful extras like curated minibars, Aesop bath amenities, walk-in showers, and beautiful Vifa bluetooth speakers. Postcard city views are free.

rooms list

Deluxe Queen/King

Intimate deluxe rooms pamper guests with thoughtful detailing and extras, from gorgeous imported bedding to ambient lighting for striking the right mood. A bold juxtaposition of painterly wallcoverings and furnishings adds sophisticated dimension in creams and brass, bronze, and gray.

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Bunk Room

Proper set out to translate the efficiency of the bunk bed with newfound sophistication, comfort, and privacy. Kelly Wearstler’s result is a new kind of social climbing: an exclusive encasement of handsome ribbed walnut with brass ladder to the top. Each cloud-like sleeping area is self-sufficient with outlets, USB ports, ample storage and a private TV.  

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Premier Double Double

Intended for workmates, families or friend getaways, this handsomely appointed room is outfitted with two double beds. It’s hard not to feel at home–a sophisticated, Kelly Wearstler-designed home–against the assemblage of bold design and soundproofed windows to keep out the noise.

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Premier King

The Premier King fares well for days and nights of comfortable R&R. In this versatile live/work layout, a separate sitting area beckons with oversized ’50s French/Italian style furnishings. Accessible rooms available.

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Junior Suite

Featuring one-third more square footage to live and work than the Premier King, this king bed suite offers a private corner where form meets function. Acoustically treated for supreme quiet, original windows frame a cityline view. Accessible rooms available.

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Premier Suite

Confident, artful, and designed with company in mind, the premier suites, 550 square feet each, are where to stay when you need a separation of space for an office, living room, or temporary headquarters. The views beyond are impressive: a cinematic straightaway down Market Street with the Ferry Building in the distance.

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rooms list

Premier King

The Premier King fares well for days and nights of comfortable R&R. In this versatile live/work layout, a separate sitting area beckons with oversized ’50s French/Italian style furnishings. Accessible rooms available.

rooms list

Deluxe Queen/King

Intimate deluxe rooms pamper guests with thoughtful detailing and extras, from gorgeous imported bedding to ambient lighting for striking the right mood. A bold juxtaposition of painterly wallcoverings and furnishings adds sophisticated dimension in creams and brass, bronze, and gray.

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • San Francisco
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE
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